You’ll like Joel.  He’s funny.  And he’s got an infectious enthusiasm that leaves you excited about an idea without your quite realizing what just happened. 

Not coincidentally, Joel is an award-winning copywriter who combines a talent for writing persuasively with a unique skill at single-mindedly communicating distinct ideas and their benefits.

Since beginning Brand X
in 1992, Joel has helped generate ideas, develop new products and define unique market positions across a wide range of industries, both in partnership with marketing and business consultants, and directly for corporate clients. 

Prior to founding Brand X Creative Services, Joel spent 16 years as a copywriter and associate creative director for advertising agencies including DDB Needham,
J. Walter Thompson and Leo Burnett Company.

Industry list:

Packaged goods            
Pharmaceuticals           
Vision Care

Financial Services (insurance,
    investment services, banking)